From Toyota’s Australian arm comes this documentary-style promo for the FJ Cruiser which has recently launched Down Under. It features two Aussie blokes dumped in the outback with nothing but each other – and an FJ Cruiser – for company.

With a GPS, limited supplies and more than a few hundred kilometres between checkpoints, it’s a race against time to get back to civilization.

Just keep in mind, its twenty-one freakin’ minutes long! That’s like half an episode of Top Gear, but without the boys to entertain us along the way... Gluttons for punishment if you can watch the whole video after the jump.

The Chrysler Group continues to aggressively market the newcomers in its vehicle lineup with new advertisements. This time the automaker has released numerous television and online spots to tout the new generation of the Dodge Durango SUV, all of which will begin airing this week.

While you can check out all the ads in the videos after the break, we must say that four commercials captured our attention including one that refers to Ferrari to show off the Durango's leather interior, another one that depicts seven Stig-lookalikes running to get into Dodge's SUV, and two spots featuring the 2011 Ford Explorer.

From Sydney ad firm Innocean Worldwide comes this neat little TV commercial for the 2011 Hyundai Elantra four-door sedan.

The ad features Hyundai’s C-segment offering sitting inside a non-descript brick building. Then, in a way that reminds the machine that Tony Stark uses to suit in and out of his Iron Man costume, a multitude of robot appendages unfold from the ceiling and begin removing pieces of the Elantra’s body to reveal a smaller car inside.

NBA basketball player and point guard for the Phoenix Suns Steve Nash doesn’t take himself very seriously. He has starred in a handful of TV ads - including a few for Vitamin Water - where he generally takes the piss out of himself and the typical over-the-top sporting personalities we see so very often.

Now he’s staring in a couple of TV commercials for the third generation Toyota Prius where he proves that you don’t have to be a planet-conscious all-around-good-guy to drive the Japanese brand’s popular hybrid hatch.

While New Yorkers get ready to embrace a new generation of boxy taxis like the Ford Transit Connect and the Nissan NV200, city dwellers in Bangkok, the capital city of Thailand, were introduced to a different and far more appealing form of the yellow cab: a Porsche Boxster sports car. Read more »

We’ve seen more car-related ads trying to capture our attention than we can remember, but very few actually manage to pull it off like the way the Brazilian division of the BBDO advertising agency did with its “Volkswagen Tiguan: Translator” commercial.

The TV ad was created to show off the SUV’s hands free park assist system. Being that the whole point of this commercial is the element of surprise, we won’t spoil the ending by telling you what happens. Enjoy the clip after the break,

It’s a fact that car manufacturers go to great lengths to promote their new products. Traditional means like TV and press advertising are so last year –and so is celebrity endorsement, though they are still employed by the carmakers. However, the new place to be are the social media, like Facebook, Twitter and Youtube.

BMW has gone one step further in promoting its brand-new 2012 1-Series: it has created a video clip named “check my machine” which shows the process of manufacturing the car.

Volkswagen won an amazing 34 “Lions” in the 58th International Festival of Creativity in Cannes. The German automaker, which came away with more awards than ever before (8 Golden, 14 silver and 11 Bronze), also won a “Titanium Lion” for the “Think Blue” campaign.

However, the star of the show was, of course, “The Force”, Volkswagen’s extremely successful TV ad that features a Lilliputian Darth Vader wannabe and the new Passat. This ad alone, which has been watched by over 40 million viewers on Youtube, won three awards, two Gold and one Bronze.

Ever see one of those stupid competitions where a group of people try and see who can keep their hands on a car or a truck the longest, and the person who does actually wins that car or truck?

If you haven’t, there’s a documentary called Hands on a Hard Body that covers this in detail, but suffice to say it’s like watching American Idol if all the contestants were unemployed hicks and weren’t required to do anything but stand up there on stage.

So French carmaker Peugeot, never being one to shy away from reinventing something old for the internet age, took the concept and turned it into an interactive webpage.

If you’re the kind of type that falls in love with his wheels no matter what anybody else says or believes, then we’re pretty sure you’re going to be fond of BMW Classic’s new short film called “A Perfect Match”.

The movie, which was awarded the Golden Dolphin at the Cannes Corporate Media & TV Awards, follows the story of a man called Jack and his search for appropriate replacement for his battered down BMW 1602. The reason? Blame the lack of an air conditioning system that has made his life unbearable in the hot summer days and nights of Los Angeles. You may or may not suspect what’s going to happen half-way through the film, but either way, we won't spoil the end. To view the film, simply follow the break below.

In a very interesting melding of the virtual and real world, Hyundai has crafted a new viral ad to showcase its 2012 Accent sub-compact and highlight the brand’s new slogan “New Thinking. New Possibilities.". What makes this futuristic video intriguing is that the viral includes an actual 2012 Hyundai Accent suspended on a wall with a driver walking down the side to get into the car. At the same time, we see a film being projected on the wall creating an eye-catching combo.

See both the shorter and full version of Hyundai’s new viral of the 2012 Accent right after the jump.

In a perfect world for gear-heads, a sweet taxi ride would involve a high performance sports car, preferably a racing model, and a qualified driver. Unfortunately, the WRC-like Mitsubishi Lancer EVO taxi seen in the video after the jump exists only in fantasy, as this clip is a commercial for a new 4G mobile broadband plan from Norwegian cell phone operator Netcom. Click past the jump to watch the ad. Read more »

If you’re a car buff, chances are you’ve heard about the next chapter in the Fast and Furious franchise that’s scheduled for release in theaters towards the end of April (see the trailer here). Being that the movie series is popular among car enthusiasts, the Chrysler Group decided to team up with Universal Pictures for a multi-tiered partnership.

Aside from providing 2010 and 2011 model year Dodge Charger vehicles used in numerous chase scenes throughout the Fast Five movie, the Detroit automaker is also sponsoring a Dodge/Fast Five advertisement that will air for the first time on Saturday, April 2 during the Final Four basketball tournaments. However, you can get a sneak peak right after the jump.

What is the best way to promote a commercial van? Well, you can follow the classic way by showing off its qualities and advantages over the competition, but that lacks originality. On the other hand, a van that writes its own letters of application and sends them to 121 potential employers (i.e. big buyers of commercial vehicles) sounds a lot more creative.

And that’s exactly what a German marketing campaign for the Mercedes-Benz Sprinter is all about. Check it out in the video below, but don't try to do that to your Sprinter, it might lose its grip -literally...

In one of the cleverest ads from the 1980s, Lexus stacked fifteen champagne glasses on the hood of its (then new) LS400 sedan...and then placed it on a dynamometer. Taking the LS400 up to a simulated 145 mph (233 km/h), the viewer marvels as the glasses remain exactly where they should be. The ad ends with the Lexus logo and the words, “The Lexus LS400 is designed to stir the soul...and not much else.”

It’s a great bit of advertising and holds up pretty well even today. There is one question that many would-be Lexus owners may be asking themselves today: are the cars still as good as they were back then? Has engineering perfection über alles survived twenty years of market reinvention and product development?

Truth to be said, any journey would be a blast if you were behind the wheel of sports car like the Audi R8 Spyder V10, but we can’t help but applaud the brand with the four rings for this beautiful, 2-minute long clip filmed in remote, untouristy parts of Brazil. Sit back, turn up the volume and enjoy the ride in the video right after the break.

Ford’s Brazilian arm has filed a criminal (!) lawsuit against the local division of Nissan for airing an aggressive TV commercial directed at the Focus sub-compact. To make a long story short, the parody-like ad points the finger at Ford for allegedly overpricing its Focus model.

The TV spot, which looks exactly like a rap video, shows two men dressed as Ford engineers living the big life with gold chains and rings, plenty of champagnes, and –the best part- an exotic assortment of sexy women in bikinis dancing around them. And oh, there’s also a silver Ford Focus on the background….

At the end, the commercial announces the price of Nissan’s Tiida sub-compact (sold as the Versa in the States), which in Brazil, costs around BR 3,000 or a little over US$1,800 less than Ford’s rivaling Focus.

Did you ever think about adding on some harmonicas to your car's bodywork? Of course not; you don't want people in your neighborhood to vandalize your car. The folks from Mini New Zealand, however, decided to stick 300 harmonicas on a Mini Clubman, just for the sake of a marketing campaign.

Once the job was finished, they created an interactive app on the local Mini website that allows visitors to combine the different sounds from the Mini Carmonica's adventures and create their own compositions. Creative marketing or the result of boredom? Who knows, but one thing's for sure; many of you will definitely turn off the sound after the first seconds of the video below…

Advertising a used car has become a more complicated task nowadays with some sellers even making use of social networks, YouTube and all that ‘modern’ stuff. One can't just put an ad in the newspaper and hope people are going to call instantly. The following video ad uploaded on YouTube by a Russian Lada owner demonstrates sellers have become much more creative in showcasing their cars' qualities. Watch the funny ad after the break

You can never get it wrong when casting attractive women in commercials, right? That's what the people from Peugeot must have thought when they commissioned this TV ad for the restyled Peugeot 308. The car plays a very marginal part in the commercial, with the 30-second long footage being dominated by the Peugeot's owner, an attractive young lady who walks with no umbrella in the pouring rain just to get to her beloved 308. Not the most creative of ads, but at least the people from the casting department did their job.