The Audi RS3 Sportback and the BMW 1 M Coupe represent two very different approaches on the compact sport model segment.

Ingolstadt’s proposal is a five-door model that looks more like a hotted-up small station wagon than a hatchback. It features a 2.5-liter turbocharged inline-five producing 340-horsepower and 450 Nm (331.90 lb-ft) linked to Audi’s all-wheel drive quattro system and a seven-speed dual-clutch gearbox.

What more proof that Audi is seriously considering the introduction of a high-performance S or RS version of its newly launched Q3 compact SUV than the creation of a prototype model shown at a media event?

According to the folks over at Sweden’s Sportbilen, the prototype was uncovered during the European press launch of the new Audi Q3 in Zurich, Switzerland. And mind you, this wasn’t a static presentation as the media had the chance to drive the pre-production model on the road.

In March, Audi invited members of the press to test drive the new RS3 Sportback on the roads of the Principality of Monaco. Not surprisingly, some of the journalists filmed their encounter with the smallest and most affordable RS model ever produced by Audi on the twisty mountain roads of the principality. Read more »

Truth to be said, any journey would be a blast if you were behind the wheel of sports car like the Audi R8 Spyder V10, but we can’t help but applaud the brand with the four rings for this beautiful, 2-minute long clip filmed in remote, untouristy parts of Brazil. Sit back, turn up the volume and enjoy the ride in the video right after the break.

Audi has aired some great commercials over the years and this latest one is no exception. Called ‘Manipulation’, the ad was created for the 2012 A6 and it touts the premium sedan’s hybrid body structure of steel and aluminum. The commercial translates all this tech talk into visual magic: special effects make the metal easy to model by hand, just like Play-Doh. If only real car making were that easy... Video follows after the jump.Read more »

Audi has aired some great commercials over the years and this latest one is no exception. Called ‘Manipulation’, the ad was created for the 2012 A6 and it touts the premium sedan’s hybrid body structure of steel and aluminum. The commercial translates all this tech talk into visual magic: special effects make the metal easy to model by hand, just like Play-Doh. If only real car making were that easy... Video follows after the jump.Read more »

While the worst of winter may soon be over in the northern hemisphere, carmakers continue to roll out snow-theme advertisements, which proved to be rather popular this season as even Ferrari touted the capabilities of its newest offering, the FF GT, on the snow.

This advertisement comes from Audi, which is an automaker with a long tradition in all-wheel drive models. The German company questions the notion that supercars are only good for the track and for flat, dry roads and not for the “biggest snowstorm in recent memory” showcasing an R8 Coupe having some fun on the snow. Watch the video right after the jump.

While the worst of winter may soon be over in the northern hemisphere, carmakers continue to roll out snow-theme advertisements, which proved to be rather popular this season as even Ferrari touted the capabilities of its newest offering, the FF GT, on the snow.

This advertisement comes from Audi, which is an automaker with a long tradition in all-wheel drive models. The German company questions the notion that supercars are only good for the track and for flat, dry roads and not for the “biggest snowstorm in recent memory” showcasing an R8 Coupe having some fun on the snow. Watch the video right after the jump.