After revealing prices on its low-cost 2012 Versa sedan, today Nissan announced pricing on the five-door hatchback version of its sub-compact series. Even though the Japanese company has launched a newer version of the hatchback model in certain markets including China, in the States, the five-door variant continues in the new model year with its first-generation design. Read more »

According to Nissan, the second generation of its Versa sedan features “the lowest MSRP in America” at $10,990 (not including a destination fee), with the sub note that the company’s aforementioned assessment is based on “MY12 competitors at time of print”.

Some of you will say, we already knew that, and you’re right. But what we did learn today is the pricing of the entire Versa range that includes three more models aside from the cut price, entry-level S trim.

Ford’s Brazilian arm has filed a criminal (!) lawsuit against the local division of Nissan for airing an aggressive TV commercial directed at the Focus sub-compact. To make a long story short, the parody-like ad points the finger at Ford for allegedly overpricing its Focus model.

The TV spot, which looks exactly like a rap video, shows two men dressed as Ford engineers living the big life with gold chains and rings, plenty of champagnes, and –the best part- an exotic assortment of sexy women in bikinis dancing around them. And oh, there’s also a silver Ford Focus on the background….

At the end, the commercial announces the price of Nissan’s Tiida sub-compact (sold as the Versa in the States), which in Brazil, costs around BR 3,000 or a little over US$1,800 less than Ford’s rivaling Focus.