Plug-in hybrids seem to be all the rage these days, from Chevrolet’s Volt to Nissan’s Leaf and the soon to be launched in the U.S. market, Toyota Prius Plug-In. And there are many more vehicles capable of running on electric power to follow.

However, their owners must not forget to charge them, usually overnight, or they’ll wake up next morning and discover they’ve run out of electric juice. In addition, they need to know their way around with the charging cords –not an easy task as any computer geek knows very well.

NBA basketball player and point guard for the Phoenix Suns Steve Nash doesn’t take himself very seriously. He has starred in a handful of TV ads - including a few for Vitamin Water - where he generally takes the piss out of himself and the typical over-the-top sporting personalities we see so very often.

Now he’s staring in a couple of TV commercials for the third generation Toyota Prius where he proves that you don’t have to be a planet-conscious all-around-good-guy to drive the Japanese brand’s popular hybrid hatch.

As they say, necessity is the mother of invention. In Japan’s case, the devastating earthquake in March and the subsequent damages to the country’s infrastructure put the spotlight on Toyota’s Estima Hybrid minivan that features a system allowing the supply of auxiliary electricity to power household appliances.

The minivan’s owners were extremely satisfied with the system, which effectively turns the hybrid system into an electric generator that runs on gasoline, claiming that it was invaluable during the extended blackouts in Japan.

The Union of Concerned Scientist, a non-profit science advocacy group in the U.S., has released its second annual Hybrid Scorecard. The organisation criticised hybrid car manufacturers for not delivering on the technology’s promise, for placing performance above fuel efficiency and environmental benefit and burdening hybrids with features that put them out of the price range of average Americans.

A total of 34 hybrid vehicles from the 2011 to 2012 model year were tested for their fuel efficiency, environmental impact, value-for-money and their so-called “forced-feature premium”. The latter is features that don’t improve fuel efficiency but probably make the cars more appealing to money-conscious consumers.

If you are a GM diehard or a Chevy Volt fanboy, I suggest you cover your ears and start humming loudly to yourselves. CNN Money recently featured an article from Fortune magazine’s Motorworld declaring the upcoming Toyota Prius Plug-in hybrid a better buy and a better car than Chevy’s range-extended electric vehicle. Shock, gasp, horror, blasphemy etc.

To quote Motorworld senior editor Alex Taylor III: “[The Prius Plug-in is] more efficient and less expensive than the Volt, and Toyota actually stands the possibility of making a profit on it -- something General Motors concedes it can't do with the Volt.”

In spite of the earthquake and Tsunami that devastated Japan last March and which deeply affected the country’s automobile production capabilities, Toyota remains confident that US sales of the Prius will outperform those of 2010.

The lack of inventory, with many dealers reporting as little as one day’s worth of Prius cars on their lots, led to a whopping 61% drop in July sales in the US, which is the lowest since 2004. And that’s significant because the US accounts for almost half of the all Prius models sold worldwide, which makes it Toyota’s most important market for its compact hybrid.

The Toyota Prius, a car that is often credited for bringing hybrid-electric technology to the masses, has managed to rack up its one-millionth sale in the USA. The announcement comes shortly after Toyota achieved two more milestones that started with global Prius sales topping the two million mark in October 2010 and overall global Toyota hybrid sales passing three million last month.

There’s an old saying that goes, “One man’s misfortune is another man’s opportunity,” that I think is particularly apt in describing this latest story. With the civil war in Libya nudging petrol prices skyward and with the growing fear that Japan’s earthquake crisis will slow production of Toyota’s ubiquitous Prius hybrid, American consumers are flocking to their nearest dealership to snatch one up.

Tammy Darvish, the owner of four Toyota dealerships around Washington D.C. explains: “A lot of customers are convinced that prices will be going up and that availability [of the Prius] will be a little short.”

A Texas Toyota dealer is reporting that his sales have doubled in the last six weeks due to steadily increasing fuel prices. And with no U.S. factory producing the popular hybrid five-door, it’s not like there’s a backup supply if things become more pear shaped in the land of the rising sun.

The latest victim of the ongoing crisis in Japan is the new minivan version of the Prius as Toyota announced today that it has decided to postpone launch of the car at its home market. “No decision has been made at this time on when the launch will be rescheduled,” Toyota said in a statement.

Despite the delay in Japan, Toyota said that the North American version of the Prius V, which is scheduled to launch at the end of summer 2011, remains on track. “No decision has been made in regards to a possible need to change the launch timing,” Toyota said.

This week in Geneva Toyota revealed its European-market Prius + MPV, known stateside as the Prius V. Instead of five seats, the Euro Prius + will get seven seats when it debuts in early 2012. Also unlike its USDM counterpart, the Prius + gets a three middle row seats that fold individually (instead of our 60/40 split) and a 50/50 folding third-row seat.

This week in Geneva Toyota revealed its European-market Prius + MPV, known stateside as the Prius V. Instead of five seats, the Euro Prius + will get seven seats when it debuts in early 2012. Also unlike its USDM counterpart, the Prius + gets a three middle row seats that fold individually (instead of our 60/40 split) and a 50/50 folding third-row seat.