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Mazda has put a price tag on the 2010 Mazda3, and for $15,045, you can roll away in an entry-level sedan equipped with a manual transmission. For those keeping track, that's a scant $355 more than the outgoing model, and it's a small price to pay for the additional features inside.

The Mazda3 i Touring sedan, equipped with the 2.0-liter four-pot and an automatic gearbox will set you back $18,350, and comes equipped with Dynamic Stability Control, Traction Control and Bluetooth integration. If you option up for the Mazda3 s Sport sedan with the 2.5-liter four and autobox, the price rises to $19,540, with the five-door version coming in at $20,030. Both models receive 17-inch wheels and a dash-mounted 4.1-inch multi-information screen that displays everything from MP3 tracks to trip data and maintenance alerts. The "s" models are also available with the Technology package, which includes keyless entry, push-button start, sat-nav, Sirius radio (with six months of service included) and a perimeter alarm, all of which can be yours for $1,195. A Moonroof/CD changer/BOSE Audio package is available at $1,395