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Ferrari has the One To One Personalisation Programme, so it makes since that its sister brand, Maserati, would get one too. The Italian automaker unveiled its own customization program called the MC Sport Line today at the Bologna Motor Show, and this one is meant to amp up the sporting nature of its cars. Since the GranTurismo S is the model in Maserati's line-up, it was chosen to stand on display at the show wearing the functional bits and pieces from the MC Sport Line. GranTuriso S owners will be able to start ordering parts in early 2009 from the new line, which includes front and rear carbon fiber spoilers, side skirts, carbon fiber mirror housings, CF door handles and gloss black 20-inch wheels. Interior options include door sills monogramed with "MC Sport Line" that are made out of – you guessed it – carbon fiber, which is also the material of choice for the new steering wheel rim and panels that cover the doors, dashboard and central tunnel.

Aside from additional aerodynamic aid provided by the new spoilers and the fact that all these parts weigh less than their non-CF parts they're replacing, the only other functional hardware available from the factory is a new suspension setup that stiffens the springs and lowers the GranTurismo S by 10mm.

The Maserati GranTurismo S outfitted with the entire MC Sport Line catalogue seems like a no-brainer for someone with enough coin to be shopping in this segment, though Maserati has not yet revealed how much these new parts will balloon the car's substantial price tag.

[Source: Maserati]