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Bidding for the first retail production 2010 Chevy Camaro is set to begin in Prime Time on Saturday, January 17, 2009 at the Barret-Jackson auction in Scottsdale, Arizona. A similar move was made last year when the first production Corvette ZR1 managed to rake in an astounding one-million dollars. Like that ZR1, all proceeds will be given to charity, in this case, the American Heart Association, so anything over the car's list MSRP will be tax deductible, which is nice.

Regular production of Chevy's new pony car won't begin until a month after the auction takes place, so the Camaro on display in Scottsdale won't be the actual unit being bid on. We're still awaiting official details, like if the Camaro – lot number 1316 for those interested in bidding (go for it, it's for charity!) – is a base model (seems unlikely) or a fully loaded SS model, complete with a 422-hp small block V8. Of course, the big question is how much it'll bring, and we'll be sure to have that figure for you as soon as the gavel falls.

[Source: Barret-Jackson via Motor Trend]