Back in the corporate heydays of GM, before the Detroit automaker went bust, the General would re-badge just about anything it could get its hands on if it were to make a fast buck without breaking a sweat.

This lazy corporate mentality was not only limited to GM’s American products but it spread throughout the entire company. Saab and even Subaru were subjected to this crude process, which was mostly limited to swapping badges and grilles.

When GM controlled the fate of Saab and held a 20 percent share of Subaru, the Detroit company's executive gurus came up with the bright idea of re-badging Subaru models as higher-end Saabs and selling them for a premium.

We've already brought you the news on Saab's PhoeniX concept that's built on the underpinnings of the next 9-3 series and is on display at the Geneva Motor Show, but the Swedes have just released a video with the firm's new Design Director Jason Castriota giving us a tour of the 2+2 coupe.

In the video after the break, Castriota explains the PhoeniX's bespoke design features and its significance for the future of Saab product design starting off with the next generation of the 9-3 which is scheduled for release in 2012.

We've already brought you the news on Saab's PhoeniX concept that's built on the underpinnings of the next 9-3 series and is on display at the Geneva Motor Show, but the Swedes have just released a video with the firm's new Design Director Jason Castriota giving us a tour of the 2+2 coupe.

In the video after the break, Castriota explains the PhoeniX's bespoke design features and its significance for the future of Saab product design starting off with the next generation of the 9-3 which is scheduled for release in 2012.

The highlight of Saab's booth at the Geneva show is undoubtedly the PhoeniX concept car that previews design features and technologies that will be used by future Saab models. Based on the platform that will underpin the next-generation Saab 9-3, the PhoeniX was penned under the supervision of the firm's new design boss, Jason Castriota. According to Saab, it introduces an "aeromotional” design, which the company describes as the "the visual evocation of the aerodynamic design principles".

The sports coupe features dramatic details such as the rear-lateral winglets reminding of Saab's aeronautical roots and the jet canopy-inspired glasshouse. The front includes a new interpretation of the brand's signature three-port grille which is likely to be seen on future models, as well as the muscular hood.

The highlight of Saab's booth at the Geneva show is undoubtedly the PhoeniX concept car that previews design features and technologies that will be used by future Saab models. Based on the platform that will underpin the next-generation Saab 9-3, the PhoeniX was penned under the supervision of the firm's new design boss, Jason Castriota. According to Saab, it introduces an "aeromotional” design, which the company describes as the "the visual evocation of the aerodynamic design principles".

The sports coupe features dramatic details such as the rear-lateral winglets reminding of Saab's aeronautical roots and the jet canopy-inspired glasshouse. The front includes a new interpretation of the brand's signature three-port grille which is likely to be seen on future models, as well as the muscular hood.

When Saab first revealed its plans to debut a new concept model at the Geneva Salon a couple of weeks ago, the Swedish company did not release any details whatsoever about the study. And while Saab is still keeping its cards close to its chest, we managed to find out that the study is called the Phoenix and that it's a sports car concept equipped with a turbocharged petrol-electric hybrid powertrain. The Phoenix is the work of Saab's new design boss of former Bertone fame, Jason Castriota, and its main purpose is to preview the brand's next styling direction.

When Saab first revealed its plans to debut a new concept model at the Geneva Salon a couple of weeks ago, the Swedish company did not release any details whatsoever about the study. And while Saab is still keeping its cards close to its chest, we managed to find out that the study is called the Phoenix and that it's a sports car concept equipped with a turbocharged petrol-electric hybrid powertrain. The Phoenix is the work of Saab's new design boss of former Bertone fame, Jason Castriota, and its main purpose is to preview the brand's next styling direction.