The Fiat Group is getting ready to take its alliance with Chrysler to the next level with the presentation of three new models including an SUV and two luxury sports sedans, all using key technology and components from the Chrysler Group's lineup, according to a report from Autonews.

First up is the long-rumored Maserati SUV model, which is said to be previewed by a concept study (not to be confused with the independent design rendering by Andrey Trofimchuk that is pictured in this article) at the upcoming 2011 Frankfurt Motor Show in September, before landing in showrooms in 2013.

Even though Chrysler’s new 300 is being marketed as a more elegant and mature proposal than its predecessor, that doesn’t mean it won’t garner the same amount of attention from extreme tuners, rappers, professional athletes and of course, your occasional limo builder, as the previous model did.

Only a few months after it hit U.S. showrooms, and we have if not the first, at least one of the first stretch limousine transformation of the 2011 Chrysler 300.

The Chrysler Group’s newly formed Street and Racing Technology (SRT) brand has released pricing on its latest crop of models, which include the 2012 Chrysler 300 SRT8, the 2012 Dodge Charger SRT8, the 2012 Dodge Challenger SRT8 392 and the 2012 Jeep Grand Cherokee SRT8.

Prices together with an $825 destination fee start at $47,995 for the Chrysler 300 SRT8, $46,660 for the Dodge Charger SRT8, $44,077 for the Challenger SRT8 and $55,295 for the Jeep Grand Cherokee SRT8.

All four SRT8 models are powered by the Chrysler Group’s new 6.4-liter HEMI V8 with Fuel Saver Technology that cranks out 470 horsepower (351kW) and 470 lb-ft (637Nm) of peak torque (465 lb.-ft. / 630 Nm in the Grand Cherokee SRT8).

The original Chrysler 300 is perhaps one of the most popular cars in the tuning industry here in the States, so it doesn’t come as a surprise that the Detroit automaker is using the car’s successor to tap into the custom scene.

The very first customized 2011MY Chrysler 300 is called the Fatchance 2.0 and it made its debut alongside the firm’s “S” concept cars at this past weekend’s Annual Spring Festival of LXs in California (see here). The low-rider 300 was crafted by John Fortuno aka Fatchance, who apparently caught the attention of Chrysler with his first generation 300-based FatChance 1.0.

Chrysler found the perfect opportunity to preview its upcoming range of ‘S’ models at the 6th Annual Spring Festival of LXs in Irvine, California this past weekend. The Detroit automaker showed off the “S” trimmed 2011MY 300 sedan, 200 Convertible and Town & Country in concept forms, though all three models are scheduled to enter production later this year starting with the 200 this spring.

According to Chrysler, the “S” treatment is a cosmetic package designed to appeal to younger customers that want something more “edgy” in terms of style. On the 300, this translates to a bespoke gunmetal finish, a new front grille, smoked headlamps and taillights, beefier alloy wheels in a unique design, a boot lid spoiler and if we’re not mistaken (since Chrysler has not released any official details), a lowered suspension. The interior also receives a makeover with red leather seats sporting the “S” logo and bespoke trim.

Even though Lancia's press site still has only one exterior photo of the Thema (who needs more when you can take a look at the Chrysler 300?), the Italians went straight to posting the first interior pictures of their American-sourced flagship sedan. If you like drama, don't read on, this isn't for you. Believe it or not –ahem- the 2012 Lancia Thema's interior looks exactly the same as Chrysler's.

Our “spot the differences” approach led to the conclusion that, Lancia logo aside, everything else in the cockpit is identical to what one can see in a Chrysler 300. Except of course the different leather upholstery and trim color scheme chosen for the photo shoot. The two sister cars share the blue-tone instrument panel lighting and the analogue clock as well, however, in this color and trim setup the Thema looks a bit more refined than its American counterpart.

Even though Lancia's press site still has only one exterior photo of the Thema (who needs more when you can take a look at the Chrysler 300?), the Italians went straight to posting the first interior pictures of their American-sourced flagship sedan. If you like drama, don't read on, this isn't for you. Believe it or not –ahem- the 2012 Lancia Thema's interior looks exactly the same as Chrysler's.

Our “spot the differences” approach led to the conclusion that, Lancia logo aside, everything else in the cockpit is identical to what one can see in a Chrysler 300. Except of course the different leather upholstery and trim color scheme chosen for the photo shoot. The two sister cars share the blue-tone instrument panel lighting and the analogue clock as well, however, in this color and trim setup the Thema looks a bit more refined than its American counterpart.