Small boutique sports carmaker Caterham is looking for ways to expand its sales reach by entering Asia’s most lucrative car market. The UK-based company announced today that it has signed an exclusive deal with import firm Courtenay Trading International (CTI) to sell its iconic Seven model in China.

Caterham said that even though it has had a “long-standing presence” in the Far East, most notably in Japan, this will be the first time the Seven will be available in China.

It’s funny how things turn out sometimes. In 1973, Caterham, which was founded in the 1960s as a Lotus dealer, acquired the rights to build the Seven from Lotus. Now, Team Lotus has purchased Caterham Cars through a holding company, part owned by Malaysian Tony Fernandes. Read more »

Much in the same way as Morgan’s pre-Supersports models, the Lotus / Caterham 7 has remained relatively unchanged throughout its long life. A lightweight body with no fixed doors or roof, a flat windscreen, exposed front wheels and a four cylinder motor embody the Seven’s design and engineering philosophy.

Diseno-Art has drawn up a nice design study in the form of the “New 7”, a vehicle designed to expand and complement the existing range of 7-badged vehicles.

With larger proportions and more refinement than the archaic (yet still beautiful) lines of the current generation, the New 7 is designed to be uniquely tailored to each customer’s needs and offer a high level of customer service while still holding to the brand’s philosophy of lightweight, simple and fun.