Lancia has released new videos of its 2012 Ypsilon, the posh supermini that made its world premiere at the Geneva Motor Show earlier this week alongside the subtly revised Delta and the Chrysler-sourced Thema sedan, Grand Voyager MPV, and Fulvia Saloon and Convertible (the last two shown as concepts).

The videos clearly link the new Ypsilon to fashion and luxury, essentially building on the image created by the supermini’s predecessors. Although the outgoing Ypsilon was perceived more of a lady’s car, the automaker wants to send the message that its successor targets both hairdressers male and female buyers.

Lancia has released new videos of its 2012 Ypsilon, the posh supermini that made its world premiere at the Geneva Motor Show earlier this week alongside the subtly revised Delta and the Chrysler-sourced Thema sedan, Grand Voyager MPV, and Fulvia Saloon and Convertible (the last two shown as concepts).

The videos clearly link the new Ypsilon to fashion and luxury, essentially building on the image created by the supermini’s predecessors. Although the outgoing Ypsilon was perceived more of a lady’s car, the automaker wants to send the message that its successor targets both hairdressers male and female buyers.

When announcing the new Ypsilon’s key role in Lancia’s turnaround strategy at a press event Carscoop attended in Turin, Italy, earlier this week, company officials told us that the small car could be sold in the States under the Chrysler brand if American buyers will show enough interest towards the recently launched U.S.-spec Fiat 500. Furthermore, the same could happen with the Delta.

On the other hand, Lancia's people told us the company has no plans to revive famous nameplates such as the HF Integrale and Fulvia, simply stating that there’s no market for Lancia sports cars.

Although in its current state, the new Ypsilon doesn’t comply with U.S. standards, Lancia Product Manager Claudio Nervi told us that it could be “easily federalized” and that logistically “it's not a problem, as the Ypsilon could be produced at the [Fiat Group’s] Mexican plant”. However, Nervi also pointed out the decision depends “on the performance of the Fiat 500 in the US”.

When announcing the new Ypsilon’s key role in Lancia’s turnaround strategy at a press event Carscoop attended in Turin, Italy, earlier this week, company officials told us that the small car could be sold in the States under the Chrysler brand if American buyers will show enough interest towards the recently launched U.S.-spec Fiat 500. Furthermore, the same could happen with the Delta.

On the other hand, Lancia's people told us the company has no plans to revive famous nameplates such as the HF Integrale and Fulvia, simply stating that there’s no market for Lancia sports cars.

Although in its current state, the new Ypsilon doesn’t comply with U.S. standards, Lancia Product Manager Claudio Nervi told us that it could be “easily federalized” and that logistically “it's not a problem, as the Ypsilon could be produced at the [Fiat Group’s] Mexican plant”. However, Nervi also pointed out the decision depends “on the performance of the Fiat 500 in the US”.

The upcoming 2011 Geneva Salon will probably be the most important motor show in Lancia’s recent history, as the Italian brand is trying to start off its revitalization plan with a push of new models. However, the recently unveiled Flavia and Thema sedans and Grand Voyager MPV didn’t quite catch the public’s eye due to the fact that they’re all rebadged Chryslers, while the Delta hatchback hasn't even come close in repeating the first generation model's success.

This leaves the new Ypsilon to fend for the 105-year old company’s honor. The Italian firm's new small car is considered to be a “pocket flagship” and has been given a key role in Lancia's turnaround strategy, thoroughly emphasized during a press event that Carscoop was invited to attend at the Fiat Group’s Centro Stile design center in Turin, Italy.

The upcoming 2011 Geneva Salon will probably be the most important motor show in Lancia’s recent history, as the Italian brand is trying to start off its revitalization plan with a push of new models. However, the recently unveiled Flavia and Thema sedans and Grand Voyager MPV didn’t quite catch the public’s eye due to the fact that they’re all rebadged Chryslers, while the Delta hatchback hasn't even come close in repeating the first generation model's success.

This leaves the new Ypsilon to fend for the 105-year old company’s honor. The Italian firm's new small car is considered to be a “pocket flagship” and has been given a key role in Lancia's turnaround strategy, thoroughly emphasized during a press event that Carscoop was invited to attend at the Fiat Group’s Centro Stile design center in Turin, Italy.