Fiat has returned to the American market after 28 years – and it has done so in style with its colorful city car, the 500. Besides having already sold 7,982 cars since March with 3,038 deliveries in July alone, Fiat seems to be reaping great profits from its small model.
That’s because American buyers apparently like to personalize their 500 by choosing pricier editions and adding numerous options. As a result, prices go up generating bigger profits for the Italian brand.
Read more »