Volvo's Iconic P1800 Turns 50 This Year


Even if you are not a specialist in classic cars, you know you have seen this one before. And you're right, its fame came from being Roger Moore's ride in the TV series “The Saint”. In fact, the man who played Simon Templar liked the car so much that he bought one for himself.

Revealed at the 1960 Brussels Motor Show, the unmistakably-shaped Swedish coupe was not the first choice for the part in “The Saint”. The producers first asked Jaguar for the E-Type, but the British refused, arguing that the car didn't need more publicity. Volvo said yes and so the P1800 became known worldwide.

Production started in 1961 and almost 46,000 units of the model were made in various versions until production ended in 1973.

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