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According to Greb Migliore, an Autoweek scribe attending the Ralliart's press launch, the Mitsubishi Lancer Ralliart will arrive in showrooms this September with a price tag under $27,000. The turbocharged middleweight sedan – aimed squarely at the Subaru WRX – is a clear choice for those that don't want to shill out $40k for its big brother the Evolution X.

Instead, you can get the same 4B11T/C engine (equipped with a smaller turbo) sending 237 hp and 253 lb.-ft. of torque to Mitsubishi's dual-clutch SST gearbox and on down to a modified version of the Evo IX's all-wheel-drive setup. Go crazy with the options, including Recaros, Sirius radio, sat nav and HID headlamps, and you'll be knocking on the $30k ceiling.

However, don't hold Migliore (or Mitsubishi) to that price just yet. The final cost hasn't been determined and will be dependent on currency fluctuations between the U.S. dollar and the Japanese yen.