Volkswagen is confident that a higher percentage of men as well as younger consumers will buy the 2012 Beetle compared to its predecessor when U.S. sales start in September.

VW of America’s Vice President of marketing and strategy Rainer Michel told Autonews that “a more masculine appearance, including a higher beltline, and 20 more horsepower for the base model, should do the trick”.

While female buyers accounted for more than 65% of the previous Beetle’s sales, Michel believes that the percentage for the all-new 2012 model will be split between the two sexes.

Volkswagen announced that it has commenced regular production of the 2012 Beetle at its factory in Puebla, Mexico, where its predecessor was also built. To mark the occasion, Germany’s Federal Foreign Minister Dr. Guido Westerwelle, Mexican President Felipe Calderon, and Board Member for Production and Logistics at VW Passenger Cars Hubert Waltl visited the plant in Puebla. Read more »

Some guys have all the luck. Like Jay Leno. Not only is he a famous and wealthy TV presenter, but he also gets to drive a bevy of new cars well before anyone else.

After driving the Mercedes-Benz SLS AMG E-Cell, which won’t enter production for another two years, and the new SLS Roadster wasn’t enough, Leno was also invited to VW’s headquarters at Wolfsburg to try out the new Beetle.

Not that the 2012 Beetle needs it, but Volkswagen wants to keep its newcomer in the headlines until it launches into the market this fall starting with the U.S. in September, followed by Germany in October, the rest of Europe in November, the UK in January 2012, Asia in February 2012 and finally South America by the beginning of 2013.

To do so, the German automaker came out today with a fresh batch of images as well some new info explaining some of the thinking behind the creation of the 2012 Beetle.

The 2012 VW Beetle tuning wars have began. Leaving aside the Beetle RS project with some very light styling modifications by the enthusiast website VWVortex that we showed you back in June, ABT Sportsline is the first mainstream tuning firm to take on the all-new 2012 Volkswagen Beetle, or as the company likes to call it, the Speedle.

The noted VW Group tuner said it is still working on the performance upgrades for the latest Beetle, which won’t arrive in customer hands until September, but it can give us an idea of what to expect based on its current offerings.

Volkswagen will unveil a new generation of the New Beetle on April 18, in three different locations around the world almost simultaneously. The world premiere of the New Bug's second remake will take place at the Shanghai Auto Show, and in New York and Berlin during MTV World Stage events.

For the launch of the New Beetle, VW has teamed up with MTV, with all three appearances of the car being linked to the music TV station. In Shanghai, the Beetle will revealed by an MTV DJ who will host an exclusive MTV Sound System event, while in New York and Berlin the car will make its first appearance during World Stage events, with live performances of The Black Eyed Peas and 2manydjs respectively.

If there’s one car that has withstood the test of time, that’s the original Volkswagen Beetle. And even though more than 21 million Bugs were built between 1938 and 2003, it’s not often that you stumble upon a pristine example with only delivery mileage on the odometer.

The one you see pictured above is a 1978 Beetle Jubilee with a mere 40 miles on the clock that has never been registered. It’s up for sale by UK-based CVA Auctions.