WELCOME, N.C.--(BUSINESS WIRE)--Through a joint effort between Richard Childress Racing, JR Motorsports, Dale Earnhardt, Inc., and Wrangler®, Dale Earnhardt, Jr. will pay tribute to his father’s upcoming induction into the NASCAR Hall of Fame by driving the No. 3 Wrangler® Chevrolet Impala in the July 2 Subway Jalapeno 250 powered by NASCAR Nationwide Series race at Daytona International Speedway.
The announcement and car unveiling was made today at JR Motorsports and to the fans at Dale Earnhardt Inc., both in Mooresville, N.C. In attendance were Richard Childress of Richard Childress Racing, Dale Earnhardt, Jr., and Kelley Earnhardt of JR Motorsports, Teresa Earnhardt of Dale Earnhardt Incorporated and Craig Errington, vice president of Wrangler® marketing. The No. 3 Wrangler® Chevrolet Impala is an RCR entry but built and prepared by JR Motorsports.
“This was an idea that came up as a way to pay tribute to my Dad, and it’s pretty cool that it’s a collaborative effort between JR Motorsports, RCR and DEI,” said Earnhardt Jr. “The Wrangler car is definitely in the top-10 of coolest cars that have ever been on the race track. A lot of people identify with it, and I can’t think of a better way to honor my dad and celebrate his induction into the NASCAR Hall of Fame than to bring the Wrangler colors back with the No. 3 on the side, similar to the ‘Wrangler Jean Machine’ scheme of the 80s. I think it will be worth seeing, and I’m looking forward to driving it at Daytona.”
The combination of Earnhardt Jr., DEI and RCR has a very brief yet shining history on the track together. In their one and only race together, Earnhardt drove the No. 3 Chevrolet to victory in the February 2002 NASCAR Nationwide Series race at Daytona International Speedway. That car, with just the one race to its credit, is on display at the RCR Museum in Welcome, N.C.
“Bringing this group of people and these organizations together is the best way I can think of to honor Dale Earnhardt’s induction into the NASCAR Hall of Fame,” said Childress. “Dale means so much to all of us, as well as his fans across the country and throughout the world. We created a special piece of history together in 2002 and, with Wrangler back on board the No. 3 Chevrolet at Daytona, we look to make some more history in July. I know the fans will love it as much as we all will.”
In support of the program, an array of licensed product will be available to fans from die-cast cars to apparel and select novelty items. Merchandise will highlight both Dale Earnhardt original Wrangler® car and Dale Earnhardt Jr.'s current paint scheme. Fans can find the products at www.nascar.com, trackside or through each of the represented team stores.
“Dale’s induction into the NASCAR Hall of Fame is truly a special honor for the Earnhardt Family as well as for all of Dale’s fans,” said Teresa Earnhardt. “Dale was a competitor, but he was also a person who loved the fans and worked hard to connect with the people who supported him through his career. Wrangler was one of Dale’s first sponsors and it’s great to connect back with those early years, where it all started for Dale as he drove his way into the Hall of Fame.”
Wrangler® has a long history with all parties involved, and is the first apparel brand to have significant involvement in NASCAR, beginning in the 1980s when Dale Earnhardt was featured in the brand’s “One Tough Customer” marketing campaign. Wrangler® was the primary sponsor of Dale Earnhardt and the famed yellow-and-blue “Wrangler® Jean Machine” from 1981 to 1987. After a couple race team changes in the early 1980s including a brief 1981 stint with Richard Childress, Earnhardt moved back to Richard Childress Racing in 1984, bringing the brand with him as his primary sponsor. In 1998, the brand became one of the first corporate sponsors to sign up with Dale in his new role of team owner of Dale Earnhardt, Inc.
The Wrangler®-Earnhardt legacy continued in 2004 with a relationship between a second generation Earnhardt and a “New Generation of Wrangler®” – Earnhardt Jr. signed on as the endorsee for the Wrangler Jeans Co.TM line of new fits and styles of jeans and apparel. This longstanding relationship continues today with Earnhardt Jr. starring in the current brand marketing campaign.
“For Wrangler, this yellow-and-blue paint scheme signifies a lot of our brand history, marketing and persona from the 1980s,” said Craig Errington, vice president of Wrangler® marketing. “It’s truly a piece of our history that will be on the track July 2 and it makes it that much more meaningful that it’s not only Dale Earnhardt’s son who will be driving it, but also the brand’s current partner and friend – Dale Jr.”
As part of Earnhardt Jr.’s tribute to his father, Wrangler® is also launching a consumer promotion offering racing fans a way to honor their own fathers with the chance to win a trip to Daytona Beach to meet Earnhardt Jr. and watch him drive the yellow-and-blue racecar. The winner will be announced on Friday, June 18, in time for Father’s Day. Fans can get more information, view the official rules and enter by visiting www.wranglersalutetodad.com beginning April 30.
Search
Archives
-
▼
2010
(2523)
-
▼
April
(195)
- Jr. drives No.3!
- Abraham Lincoln President of the United State
- lexus cars pics
- Lexus car photos gallery and wallpapers
- Lexus cars photos
- Lexus Car Images gallery
- Lexus Cars pictures
- Amazing Childhood Painting Wallpapers 1024x768
- Beautiful Laughing Kids Wallpapers 1280x800
- AutoClassic Brasil
- Grand Am Rolex-Lime Rock practice
- Summer Beach 1600x900
- WORLD FASTEST CARS
- Motorsport
- The Best Car in the World?
- Fantasy Wallpapers 1280x1024
- SCX Digital Demo at the Glen
- cadillac cts car
- Cadillac cars pictures
- Seat Leon Cupra R 2011 Wallpapers 1280x1024
- Music People's Wallpapers 1280x800
- lexus car all types car pictures
- lexus super cars pics
- Lexus car new cars
- New Sloting Plus wheels, bearings, and more
- tuning fiat coupe
- A SMALL PIECE OF HISTORY
- Aston Martin V8 Vantage is a sports car from Briti...
- 2010 Jaguar XJ Preview isCool
- Additional Yellow Dog Super Tires (R)
- Slot It website down.
- Land Rover LR3 New Nice Cars
- Impact of Star Plus dramas
- Lovely Sleeping Babies Wallpapers 1280x800
- NSR 24Hour race recap
- Benefits of Being a Member of the Car Club
- Summer Beach Vector Art Wallpapers 1024x768
- Land Rover LR3 2010 pics
- Land rover lr3 images gallery
- 2010 land rover interior pictures gallery
- Vector Girls Wallpapers 1024x768
- Fantasy Girls 1280x960
- Surprising Things Men Notice About women
- land rover lr3 interior images
- Land rover images
- Lap of the Glen!
- Sooooo sick of spammers
- Luxury Car Modification 2010
- White Flowers Wallpapers 1280x1024
- Anime Wallpapers 1280x800
- Lancia Delta cars pictures
- FIA GT1... race on!
- 2008 Buick Enclave luxury crossover SUV
- buick cars review
- fast car in world
- fast cars
- Beautiful Childhood Wallpapers 1024x768
- The World's Most Expensive Stuff,2010
- Slot MiniAuto 67
- Hearts Glitter Graphics Loving Heart Photos
- MSC10: My Special Car 2010
- Red vs Blue
- Alfa romeo gt cars
- Ford Mustang cars
- Police cars
- world, police cars
- Mazda RX8 cars pictures
- Mercedes brabus car
- Hip Hop Wallpapers 1024x768
- Lamborghini Murciélago super sports cars
- Phantasy Girls Wallpapers 1024x768
- Cute Babies Pictures 1280x800
- Beautiful Summer Beach Wallpapers 1280x800
- LeMans Miniatures Porsche Turbo RSR's
- Ford Mustang Shelby GT500 R
- Humber
- ABT Sportsline Audi R8 V10 | Audi Tuning Specialis...
- Dancing Girl Wallpapers 1280x800
- Lamborghini diablo photos
- Lifelike 2010 August releases
- The Edo Porsche Cayenne GTS engine generates
- Universities Ban iPads
- Accounting for Girl Friends
- Vector Art Girls 1024x768
- New LeMans Miniatures Jaguar XJR 14
- Water Wallpapers 1024x768
- FIA GT1 World Championship-Race 1 recap
- New HO Autoworld NHRA John Force drag sets
- Fantasy Girls 1280x800
- Sexy Anime Girls Wallpapers 1600x900
- AUDI AG WORLDWIDE RELEASE: Luxury in grand style: ...
- Sport Seats Model
- Body Kit Modification
- Sony ericsson
- Uk Flights
- Mini Cooper
- LAMBORGHINI Gallardo Reiter
- The Corvette
- Best Extreme Car Trend
- NSR 24Hour World Endurance Race!
-
▼
April
(195)