Volkswagen is confident that a higher percentage of men as well as younger consumers will buy the 2012 Beetle compared to its predecessor when U.S. sales start in September.
VW of America’s Vice President of ma
rketing and strategy Rainer Michel told Autonews that “a more masculine appearance, including a higher beltline, and 20 more horsepower for the base model, should do the trick”.
While female buyers accounted for more than 65% of the previous Beetle’s sales, Michel believes that the percentage for the all-new 2012 model will be split between the two sexes.
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